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~subject:"Bandenwerbung"
~subject:"France"
~subject:"Konsumentenverhalten"
~subject:"Niederlande"
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Bandenwerbung
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Außenwerbung
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Outdoor advertising
64
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28
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Advanced technologies management for retailing : frameworks and cases
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Conference proceedings trends in business communication 2016
1
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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Proposition de loi relative aux pre-enseignes : mandature 2015-2020
Molinoz, Patrick
;
Roche, Sabrina
-
Frankreich / Section de l'Aménagement Durable des …
-
2019
Persistent link: https://www.econbiz.de/10012024191
Saved in:
2
Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
3
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
4
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
5
Fascination neon signs
Haslwanter, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 133-139)
.
2017
Persistent link: https://www.econbiz.de/10011620181
Saved in:
6
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
7
La réglementation de l'affichage publicitaire
Fleury, Benoît
-
2015
Persistent link: https://www.econbiz.de/10011386588
Saved in:
8
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
9
Exterior atmospherics and consumer behavior : influence of landscaping and window display
Mower, Jennifer M.
;
Kim, Minjeong
;
Childs, Michelle L.
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 442-453
Persistent link: https://www.econbiz.de/10009667811
Saved in:
10
Modeling shopper responses to retail digital signage
Dennis, Charles
;
Newman, Andrew J.
;
Michon, Richard
; …
- In:
Advanced technologies management for retailing : …
,
(pp. 41-69)
.
2011
Persistent link: https://www.econbiz.de/10009375534
Saved in:
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