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~subject:"Bank"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Case study"
~type_genre:"Fallstudiensammlung"
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Bank
Öffentlichkeitsarbeit
Corporate reputation
166
Firmenimage
166
Deutschland
44
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44
Brand management
41
Markenführung
41
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30
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157
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Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
7
Public relations case studies : Fallbeispiele aus der Praxis
2
The Oxford handbook of corporate reputation
2
Business and sustainability : concepts, strategies and changes
1
Contributions to management science
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate social irresponsibility : a challenging concept
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Hamburger Schriften zur Marketingforschung
1
Handbuch Unternehmenskommunikation
1
Journal of communication management : an international journal
1
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1
Journal of nonprofit & public sector marketing
1
Linguistic insights : li ; studies in language and communication
1
Nuevos emprendedores
1
Questions contemporaines / Serie questions de communication
1
Ross School of Business working paper series
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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ECONIS (ZBW)
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Unternehmenspolitik, Identität und Kommunikation : Modell - Prozesse - Fallbeispiele
Niederhäuser, Markus
;
Rosenberger, Nicole
-
2017
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011570419
Saved in:
2
Corporate Code : Wege zu einer klaren und unverwechselbaren Unternehmenssprache
Dunkl, Martin
-
2015
Persistent link: https://www.econbiz.de/10010489027
Saved in:
3
La recuperación de la confianza : casos de estudio sobre la gestión de la reputación de las empresas españolas
Villafañe, Justo
(
contributor
)
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10011391035
Saved in:
4
Krisen im Sport und ihre Imagewirkung auf die Sponsoren : effektives Krisenmanagement von Sportsponsoren
Lemân, Fritjof
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010355893
Saved in:
5
La communication visuelle dans le secteur bancaire européen : l'esthétique de la finance
Bargenda, Angela
-
2014
Persistent link: https://www.econbiz.de/10010346690
Saved in:
6
Rhetorical tools for communicating strategic change : Dana's definitional statement
Rogers, Priscilla S.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003745020
Saved in:
7
Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
Saved in:
8
A framework for reputation management over the course of evolving controversies
Elsbach, Kimberly D.
- In:
The Oxford handbook of corporate reputation
,
(pp. 466-485)
.
2012
Persistent link: https://www.econbiz.de/10009573858
Saved in:
9
Industry self-regulation as a solution to the reputation commons problem : the case of the New York Clearing House Association
Yue, Lori Qingyuan
;
Ingram, Paul L.
- In:
The Oxford handbook of corporate reputation
,
(pp. 278-296)
.
2012
Persistent link: https://www.econbiz.de/10009573871
Saved in:
10
Reconstructing stakeholder relationships using "corporate social responsibility" as a response strategy to cases of corporate responsibility : the case of the 2010 BP spill in the...
Diers, Audra R.
- In:
Corporate social irresponsibility : a challenging concept
,
(pp. 175-204)
.
2012
Persistent link: https://www.econbiz.de/10009732417
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