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~subject:"Bankentgelt"
~subject:"Interest rate"
~subject:"Markenführung"
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Search: subject_exact:"Kreditkartenorganisation"
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1
Effects of teaser rates on new credit card customers' spending and borrowing : an empirical analysis
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1555-1574
Persistent link: https://www.econbiz.de/10013532384
Saved in:
2
The impact of financial regulation on the stickiness of credit card lending rate : evidence from the USA
Liu, Ming-hua
;
Liu, Tianyun
;
Shrestha, Keshab
;
Zhang, Yang
- In:
Review of quantitative finance and accounting
57
(
2021
)
4
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10012660679
Saved in:
3
Market reaction to the European antitrust investigations in the payment card industry
Battaglia, Francesca
;
Leonelli, Lucia
;
Ricci, Ornella
- In:
International journal of banking, accounting and …
11
(
2020
)
3
,
pp. 361-384
Persistent link: https://www.econbiz.de/10012250395
Saved in:
4
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
Saved in:
5
Evidence on the profitability of credit card arbitrage
Jalbert, Terrance
;
Stewart, Jonathan
;
Jalbert, Mercedes
- In:
Financial services review : the journal of individual …
17
(
2008
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003756644
Saved in:
6
Congruence between positioning and brand advertising
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
Saved in:
7
The credit card industry - from financial products to consumer brands
Halpert, Karen D.
- In:
Handbuch Kommunikationsmanagement
,
(pp. 587-597)
.
2005
Persistent link: https://www.econbiz.de/10003315156
Saved in:
8
A theoretical analysis of credit card reform in Australia
Gans, Joshua
;
King, Stephen P.
- In:
The economic record : er
79
(
2003
),
pp. 462-472
Persistent link: https://www.econbiz.de/10001860927
Saved in:
9
Cooperation among competitors : some economics of payment card associations
Rochet, Jean-Charles
;
Tirole, Jean
- In:
The Rand journal of economics
33
(
2002
)
4
,
pp. 549-570
Persistent link: https://www.econbiz.de/10001734672
Saved in:
10
Effects of price competition in the credit card industry
Park, Sangkyun
- In:
Economics letters
57
(
1997
)
1
,
pp. 79-85
Persistent link: https://www.econbiz.de/10001229586
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