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~subject:"Bayer AG"
~type_genre:"Case study"
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Bayer AG
Immaterielle Güter
12
Intangible goods
12
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Human capital
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1999-2009
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Cisco Systems Inc. <San José, Calif.>
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Jennewein, Klaus
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Intellectual property management : the role of technology-brands in the appropriation of technological innovation ; with 22 tables
Jennewein, Klaus
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2005
Persistent link: https://www.econbiz.de/10002063045
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