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~subject:"Bayerische Motoren Werke"
~subject:"Dienstleistungsqualität"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Bayerische Motoren Werke
Dienstleistungsqualität
Salespeople
36
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36
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9
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9
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
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In-store design and marketing effects : taking account of the influence of servicescape design upon retail brand frontline employees
Kearney, Treasa
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 193-217)
.
2016
Persistent link: https://www.econbiz.de/10011582614
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2
The perceived autonomy-perceived service climate relationship : the contingency effect of store-level tenure diversity
Auh, Seigyoung
;
Mengüç, Bülent
;
Fisher, Michelle
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 509-520
Persistent link: https://www.econbiz.de/10009375657
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3
BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2009
Persistent link: https://www.econbiz.de/10003856340
Saved in:
4
The role of leaders in internal marketing
Wieseke, Jan
;
Ahearne, Michael
;
Lam, Son K.
;
Dick, Rolf van
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10003820612
Saved in:
5
BMW : Brand Behavior ; wie Verkäufer-Kunden-Interaktionen die Marke stärken
Bräunl, Manfred
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 65-77)
.
2008
Persistent link: https://www.econbiz.de/10003599824
Saved in:
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