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~subject:"Behavioral economics"
~subject:"Brand image"
~subject:"Consumer goods marketing"
~subject:"Geschlechterunterschiede"
~type_genre:"Aufsatz in Zeitschriften"
~type_genre:"Non-commercial literature"
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Behavioral economics
Brand image
Consumer goods marketing
Geschlechterunterschiede
Neuromarketing
23
Consumer behaviour
12
Konsumentenverhalten
12
Marketing
5
Neuroscience
5
Neurowissenschaften
5
Werbewirkung
5
Advertising effects
4
Markenimage
4
Brand management
3
Markenführung
3
Psychology of advertising
3
Theorie
3
Theory
3
Werbepsychologie
3
Emotion
2
Experiment
2
Marktforschung
2
Neuroökonomik
2
multivariate pattern analysis
2
Advertising
1
Advertising media
1
Affective Pain-processing Pathways
1
Arbeitgeber
1
Arbeitsuche
1
Aromastoff
1
Assoziationstransfer
1
Auswahl
1
Bank
1
Brand
1
Branding
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Consumer Neuroscience
1
Czech Republic
1
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Aufsatz in Zeitschriften
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Aufsatz in Zeitschrift
20
Graue Literatur
6
Arbeitspapier
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Aufsatz im Buch
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Boch, Sonja
1
Brickau, Ralf A.
1
Burmann, Christoph
1
Chan, Hang-Yee
1
Cornelsen, Jasmin
1
Freundt, Tjark Christian
1
Fringes, Achim
1
Klucharev, Vasily
1
Lindner, Axel
1
Mažar, Nina
1
Plassmann, Hilke
1
Rijpkema, Mark
1
Robitaille, Nicole
1
Smidts, Ale
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Smit, Gitty
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Stallen, Mirre
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Arbeitspapier / HHL, Leipzig Graduate School of Management
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
Faculty & research / Insead : working paper series
1
ISM working paper
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
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ECONIS (ZBW)
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1
Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
-
2019
Persistent link: https://www.econbiz.de/10012203504
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2
The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011951493
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3
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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4
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
5
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
6
Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
Freundt, Tjark Christian
-
2007
Persistent link: https://www.econbiz.de/10013420406
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