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~subject:"Behavioral economics"
~subject:"Geschlechterunterschiede"
~type_genre:"Aufsatz in Zeitschriften"
~type_genre:"Handbuch"
~type_genre:"Non-commercial literature"
~type_genre:"Textbook"
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Behavioral economics
Geschlechterunterschiede
Neuromarketing
30
Consumer behaviour
16
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16
Neuroscience
9
Neurowissenschaften
9
Werbepsychologie
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Brand management
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Affective Pain-processing Pathways
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Kotler, Philip
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The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011951493
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2
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
3
Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
Saved in:
4
Neuroeconomics
Reuter, Martin
(
ed.
);
Montag, Christian
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10010220240
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