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~subject:"E-commerce"
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Search: "Kumar, Archana"
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Kumar, Archana
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Chatterjee, Patrali
2
Kim, Youn-kyung
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Lee, Hyun-joo
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Radon, Anita
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Richard, James E.
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Journal of retailing and consumer services
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
Digitalization in retailing : moving beyond e-commerce
Radon, Anita
(
ed.
);
Richard, James E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011813269
Saved in:
2
Consumer willingness to pay across retail channels
Chatterjee, Patrali
;
Kumar, Archana
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 264-270
Persistent link: https://www.econbiz.de/10011629293
Saved in:
3
The store-as-a-brand strategy : the effect of store environment on customer responses
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 685-695
Persistent link: https://www.econbiz.de/10010407241
Saved in:
4
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
Saved in:
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