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~subject:"Bekleidung"
~subject:"Markenführung"
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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ECONIS (ZBW)
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Social media marketing strategies in the lingerie industry : the case of Valentine's Day campaign in Spain
Miguel-Pérez, Ana de
;
Aramendia-Muneta, Maria Elena
- In:
Handbook of research on consumer behavior change and …
,
(pp. 296-328)
.
2022
Persistent link: https://www.econbiz.de/10013334826
Saved in:
2
Uncovering Victoria's Secret : exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee
;
Mills, Michael
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 450-485
Persistent link: https://www.econbiz.de/10010197999
Saved in:
3
Not for Everybody : die Erfolgsgeschichte von bruno banani
Jassner, Wolfgang
;
Fischbach, Gerhard
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010193005
Saved in:
4
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
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