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~subject:"Benutzerfreundlichkeit"
~subject:"Data Mining"
~subject:"E-Business"
~subject:"Werbewirkung"
~type_genre:"Book section"
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Benutzerfreundlichkeit
Data Mining
E-Business
Werbewirkung
Website
364
E-commerce
74
Electronic Commerce
74
Social Web
70
Social web
70
Internet marketing
62
Online-Marketing
62
Consumer behaviour
57
Konsumentenverhalten
57
Web analytics
55
Webanalyse
55
Online retailing
49
Online-Handel
49
Internet
44
Deutschland
38
Germany
38
Public relations
34
Öffentlichkeitsarbeit
34
Beziehungsmarketing
24
Relationship marketing
24
USA
22
United States
22
Benutzerschnittstelle
21
User interface
21
Bewertung
20
Evaluation
20
Data mining
19
Usability
19
Web 2.0 technologies
19
Web 2.0-Technologien
19
Customer satisfaction
17
Kundenzufriedenheit
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Dienstleistungsqualität
16
Search engine
16
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16
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16
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15
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12
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8
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8
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6
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2
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36
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10
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Boehm, Matthias
2
Borzemski, Leszek
2
Omari, Asem
2
Winkelmann, Axel
2
Al-Hassan, Abeer A.
1
Aljukhadar, Muhammad
1
Aydoğan, Emel Kızılkaya
1
Baeza-Yates, Ricardo
1
Bagga, Teena
1
Bain, Liza Z.
1
Bambauer, Silke
1
Bartl, Michael
1
Becker, Jörg
1
Berendt, Bettina
1
Besson, Jérémy
1
Bocci, Elena
1
Boulicaut, Jean-François
1
Brandstetter, Barbara
1
Carugati, Andrea
1
Caussanel, Jean
1
Chiun, Desmond Chong Fook
1
Chouhan, Roushan
1
Colleoni, Elanor
1
De Rosa, Annamaria Silvana
1
Delice, Elif Kıhc
1
Devi, M. Indra
1
Efe, Burak
1
Efe, Ömer Faruk
1
Esch, Franz-Rudolf
1
Freire, André Pimenta
1
Försch, Steffen
1
Fürsich, Michael
1
Galletta, Dennis F.
1
Gierl, Heribert
1
Goethals, Frank
1
Groth, Arndt
1
Haan, Evert de
1
Hai-Jew, Shalin
1
Heidmann, Frank
1
Hennigs, Nadine
1
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Web mining applications in e-commerce and e-services
4
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Branding and sustainable competitive advantage : building virtual presence
1
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
1
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Data mining for design and marketing
1
Design Management konkret
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-commerce and the digital economy
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-strategies for resource management systems : planning and implementation
1
Emerging business theories for educators and practitioners
1
Enterprise business modeling, optimization techniques, and flexible information systems
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of research on information architecture and management in modern organizations
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Handbook of strategic e-business management
1
Handbuch der Marktforschung
1
Improving decision making in real-time bidding
1
Innovation in the high-tech economy
1
Intelligent analytics with advanced multi-industry applications
1
Interdisciplinary perspectives on business convergence, computing, and legality
1
Knowledge management and communication in the information age
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Maximizing business performance and efficiency through intelligent systems
1
Measuring organization information systems success : new technologies and practices
1
Multichannel-Management
1
Phantom ex machina : digital disruption's role in business model transformation
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Social media listening and monitoring for business applications
1
Sp - Z
1
Techniques and tools for the design and implementation of enterprise information systems
1
The Routledge companion to digital consumption
1
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
1
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
46
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Evaluation of hotel web pages according to user suitability
Efe, Burak
;
Efe, Ömer Faruk
- In:
Intelligent analytics with advanced multi-industry …
,
(pp. 250-263)
.
2021
Persistent link: https://www.econbiz.de/10012522905
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2
Easy access? : the usability of the payment processes for paywalls on newspaper websites and the online kiosk blendle : a comparative analysis
Brandstetter, Barbara
;
Fürsich, Michael
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 71-91)
.
2020
Persistent link: https://www.econbiz.de/10012521541
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3
The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
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4
An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia
Nathan, Robert Jeyakumar
;
Chiun, Desmond Chong Fook
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011528805
Saved in:
5
Digital disruption : a transformation in graduate management online education
Thomas, Dwight Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 223-233)
.
2017
Persistent link: https://www.econbiz.de/10012163518
Saved in:
6
Intelligent big data analytics : adaptive e-commerce website ranking using apriori hadoop - BDAS-based cloud framework
Malhotra, Dheeraj
;
Verma, Neha
;
Rishi, Om Prakash
; …
- In:
Maximizing business performance and efficiency through …
,
(pp. 50-72)
.
2017
Persistent link: https://www.econbiz.de/10011705186
Saved in:
7
User-centred design and evaluation of information architecture for information systems
Lima Salgado, André de
;
Pereira, Fabrício Horácio Sales
- In:
Handbook of research on information architecture and …
,
(pp. 219-236)
.
2015
Persistent link: https://www.econbiz.de/10011410503
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8
Organizational websites need development guidelines
Al-Hassan, Abeer A.
;
Sibley, Edgar Henry
- In:
Handbook of strategic e-business management
,
(pp. 707-733)
.
2014
Persistent link: https://www.econbiz.de/10010234608
Saved in:
9
Web page classification using MDAWkNN
Mangai, J. Alemulu
;
Kumar, V. Santhosh
;
Ramesh, Karthik
-
2014
Persistent link: https://www.econbiz.de/10010372458
Saved in:
10
An effective approach for evaluating usability of Web sites
Aydoğan, Emel Kızılkaya
;
Delice, Elif Kıhc
; …
- In:
Enterprise business modeling, optimization techniques, …
,
(pp. 97-107)
.
2013
Persistent link: https://www.econbiz.de/10009767925
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