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~subject:"Beschaffung"
~subject:"Digitale Plattform"
~subject:"Marketing management"
~type_genre:"Arbeitspapier"
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Beschaffung
Digitale Plattform
Marketing management
B-to-B-Marketing
61
Business-to-business marketing
61
Lieferantenmanagement
17
Supplier relationship management
17
Deutschland
15
Germany
15
Theorie
11
Theory
11
Beziehungsmarketing
10
Relationship marketing
10
Bundling strategy
8
Electronic Commerce
8
Leistungsbündel
8
E-commerce
7
Business-to-Business-Marketing
6
Marketingmanagement
5
Advertising
4
Brand management
4
Digital platform
4
Markenführung
4
Negotiations
4
Preismanagement
4
Pricing strategy
4
Verhandlungen
4
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4
1994-2009
3
Auction
3
Auktion
3
Fernsehsender
3
Head of government
3
Interessenpolitik
3
Italien
3
Italy
3
Lobbying
3
Mediaset
3
Network economics
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Netzwerkökonomik
3
New product development
3
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Arbeitspapier
Article in journal
355
Aufsatz in Zeitschrift
355
Hochschulschrift
69
Aufsatz im Buch
62
Book section
62
Thesis
58
Collection of articles of several authors
30
Sammelwerk
30
Bibliografie enthalten
27
Bibliography included
27
Graue Literatur
25
Non-commercial literature
25
Aufsatzsammlung
13
Lehrbuch
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Collection of articles written by one author
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Ratgeber
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Reprint
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Sammlung
2
Advisory report
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Bibliografie
1
Fallstudiensammlung
1
Festschrift
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Gutachten
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English
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Anderson, Stephen J.
1
Brand, Maryse Jacqueline
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Chung, Doug J.
1
Freudiger, Marcel P.
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Fritz, Wolfgang
1
Heck, Eric van
1
Iacovone, Leonardo
1
Jacob, Frank
1
Jullien, Bruno
1
Kankanhalli, Shreya
1
Koppius, Otto
1
Lakotta, Jan
1
Mojir, Navid
1
Narayanan, Sridhar
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Radkevitch, Uladzimir
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Sudhir, K.
1
Zhang, Lingling
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Cowles Foundation discussion paper
1
ERIM report series research in management
1
ESCP-EAP working paper
1
IDEI working papers
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Stanford University Graduate School of Business research paper
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ECONIS (ZBW)
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1
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
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2
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
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3
Strategic channel selection with online platforms : an empirical analysis of the daily deal industry
Zhang, Lingling
;
Chung, Doug J.
-
2016
Persistent link: https://www.econbiz.de/10011644758
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4
Two-sided B2B platforms
Jullien, Bruno
-
2010
Persistent link: https://www.econbiz.de/10009378831
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5
Portfolios of exchange relationships : an empirical investigation of an online marketplace for IT services
Radkevitch, Uladzimir
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003484867
Saved in:
6
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
7
Das Investitionsgütermarketing vor neuen Herausforderungen : Ergebnisse empirischer Studien
Fritz, Wolfgang
-
1993
Persistent link: https://www.econbiz.de/10009412497
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8
Ein Verfahren zur Identifikation von Marktsegmenten dokumentiert anhand eines Anwendungsfalles aus dem Investitionsgüterbereich
Freudiger, Marcel P.
-
1992
Persistent link: https://www.econbiz.de/10013421591
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9
Measuring industrial marketing mix effectiveness : a review
Brand, Maryse Jacqueline
-
1989
Persistent link: https://www.econbiz.de/10000775522
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