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~subject:"Beschaffung"
~subject:"Markenführung"
~type_genre:"Handbuch"
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Beschaffung
Markenführung
B-to-B-Marketing
12
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7
Lieferantenmanagement
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Backhaus, Klaus
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B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
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2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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