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~subject:"Beschaffung"
~subject:"Marketing management"
~type_genre:"Reprint"
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Beschaffung
Marketing management
B-to-B-Marketing
8
Business-to-business marketing
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Lieferantenmanagement
5
Supplier relationship management
5
Marketing theory
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Marketingmanagement
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Entwicklung
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Naresh K. Malhotra
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Reprint
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316
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Collection of articles of several authors
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Håkansson, Håkan
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Malhotra, Naresh K.
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Sheth, Jagdish N.
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Uslay, Can
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Östberg, Claes
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Legends in marketing
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Marketing management and policy
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299919
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Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
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2008
Persistent link: https://www.econbiz.de/10003611373
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