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~subject:"Betriebliche Kennzahl"
~subject:"USA"
~type_genre:"Collection of articles of several authors"
~type_genre:"Wörterbuch"
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Betriebliche Kennzahl
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Marketing
1,398
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Marketingmanagement
212
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198
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190
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190
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145
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128
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Brickau, Ralf A.
2
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Folsom, W. Davis
2
Harker, Michael
2
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2
Hennig, Alexander
2
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2
Robson, Julie
2
Schneider, Willy
2
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1
Ashraf, Samreen
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Cron, William L.
1
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1
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1
Dixon, Andreas
1
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Doherty, Anne Marie
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Frederiksen, Lee W.
1
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American Marketing Association
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
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1
Harvard Graduate School of Business Administration
1
J. L. Kellogg Graduate School of Management
1
Michigan State University
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
Symposium for Health Care Marketing <9, 1989, Washington, DC>
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
1
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Journal of marketing management : MM
5
Marketing intelligence & planning
5
Journal of financial services marketing : JFSM
3
Proceedings series / American Marketing Association
3
Australasian marketing journal
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Facts on File library of American history
2
Journal of marketing communications
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
An Aspen publication
1
Business history review
1
Commercio : rivista di economia e politica commerciale
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Global business review
1
Ideas with impact
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International Chamber of Commerce Documents
1
International journal of technology marketing : IJTMkt
1
Journal / The Capco Institute : journal of financial transformation
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of research in marketing and entrepreneurship : JRME
1
Legends in marketing
1
Marketing and consumer psychology series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research colloquium / Harvard Business School
1
Service report
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
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ECONIS (ZBW)
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1
Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
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Winter Marketing Academic Conference <2018, New …
;
…
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2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
4
Special issue on marketing education
Brennan, Linda
(
ed.
);
Lu, Vinh Nhat
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011903269
Saved in:
5
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
6
Supplement issue: Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011745457
Saved in:
7
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
8
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
Saved in:
9
Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011776861
Saved in:
10
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
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