//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
B-to-B-Marketing
122
Business-to-business marketing
122
Lieferantenmanagement
55
Supplier relationship management
55
Business-to-Business-Marketing
29
Marketingmanagement
29
Marketing management
26
Deutschland
24
Germany
23
Marketing
23
Beziehungsmarketing
22
Investitionsgütermarketing
22
Relationship marketing
22
Theorie
22
Theory
22
Beschaffung
12
Procurement
12
Business network
11
Unternehmensnetzwerk
11
Innovation management
10
Innovationsmanagement
10
Physical distribution
10
Verkauf
10
Vertrieb
10
Preismanagement
9
Pricing strategy
9
Strategisches Management
9
Selling
7
Strategic management
7
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Marketing theory
6
Marketingtheorie
6
Dienstleistungsmarketing
5
Industrie
5
Innovation
5
International marketing
5
Internationales Marketing
5
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Handbook
Konferenzbeitrag
Sammelwerk
Article in journal
130
Aufsatz in Zeitschrift
130
Hochschulschrift
9
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
5
Thesis
5
Aufsatzsammlung
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Lehrbuch
2
Working Paper
2
Festschrift
1
Handbuch
1
Textbook
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Kleinaltenkamp, Michael
2
Ehret, Michael
1
Fließ, Sabine
1
Haase, Michaela
1
Hinterhuber, Andreas
1
Jacob, Frank
1
Lindgreen, Adam
1
Plinke, Wulff
1
Snelgrove, Todd C.
1
more ...
less ...
Published in...
All
Engineering online library
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Technischer Vertrieb
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
3
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
4
Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922
Saved in:
5
Strategisches
Business-to-Business-Marketing
: mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->