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~subject:"Betriebswirtschaftslehre"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Betriebswirtschaftslehre
Brand management
37
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Markenpolitik
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Baumgarth, Carsten
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Pepels, Werner
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1
Markenpolitik : Markenwirkungen, Markenführung, Markencontrolling
Baumgarth, Carsten
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2004
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002003539
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2
Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
-
2003
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014005358
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3
Markenpolitik : Markenwirkungen, Markenführung, Markenforschung
Baumgarth, Carsten
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001607492
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4
Markenpolitik
Sattler, Henrik
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2001
Persistent link: https://www.econbiz.de/10001456140
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5
Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation
Pepels, Werner
-
2001
-
3., überarb. u. aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10014010917
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