Kashif, Muhammad; Idrees, Alvina Sabah; Aslam, Raees - In: Pakistan journal of applied economics : PJAE 32 (2022) 1, pp. 51-74
In developing countries like Pakistan, the family planning program has been the principal instrument of a population policy to influence fertility behaviour and preferences. For effective implementation of such programmes, media plays a crucial role to bring awareness among people. Through...