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~subject:"Bewertung"
~subject:"Konsumentenverhalten"
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Search: person:"Nunes, Joseph C."
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Bewertung
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Consumer behaviour
8
Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Music
4
Relationship marketing
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Nunes, Joseph C.
9
Drèze, Xavier
5
Han, Young Jee
2
Ordanini, Andrea
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Dréze, Xavier
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Giambastiani, Gaia
1
Matta, Shashi
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Journal of marketing
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Marketing - wie Sie Kunden gewinnen und halten
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ECONIS (ZBW)
9
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1
The concept of authenticity : what it means to consumers
Nunes, Joseph C.
;
Ordanini, Andrea
;
Giambastiani, Gaia
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012593250
Saved in:
2
What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)
Valsesia, Francesca
;
Nunes, Joseph C.
;
Ordanini, Andrea
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 897-914
Persistent link: https://www.econbiz.de/10011489858
Saved in:
3
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
4
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
5
Signaling status with luxury goods : the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
Saved in:
6
First impressions : status signaling using brand prominence
Dréze, Xavier
;
Han, Young Jee
;
Nunes, Joseph C.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003885332
Saved in:
7
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
Saved in:
8
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
9
So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 68-77)
.
2007
Persistent link: https://www.econbiz.de/10003545078
Saved in:
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