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~subject:"Beziehungsmarketing"
~subject:"China"
~subject:"Sportartikelindustrie"
~subject:"USA"
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Search: subject:"Sportartikelbranche"
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Beziehungsmarketing
China
Sportartikelindustrie
USA
Sportartikelbranche
219
Sporting goods industry
219
Deutschland
60
Germany
59
United States
30
Sport
24
Brand management
21
Corporate Social Responsibility
21
Markenführung
21
Corporate social responsibility
20
Sports
18
Welt
18
World
18
Multinationales Unternehmen
16
Transnational corporation
16
Pakistan
14
Sportmarketing
14
Sports marketing
14
Nike <Firma>
13
Sportartikel
13
Relationship marketing
12
Sports equipment
11
Austria
10
Product quality
10
Produktqualität
10
adidas-Salomon AG
10
Österreich
10
Business ethics
9
Consumer behaviour
9
Innovationsmanagement
9
Konsumentenverhalten
9
Unternehmensethik
9
Unternehmenskultur
9
Branchenentwicklung
8
Corporate culture
8
Football
8
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Article
37
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21
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21
Aufsatz im Buch
15
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15
Case study
12
Fallstudie
12
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6
Graue Literatur
4
Non-commercial literature
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3
Thesis
3
Working Paper
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2
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2
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English
39
German
19
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Schmid, Stefan
4
Fredberg, Tobias
3
Bosselmann, Elke
2
Cobbs, Joe
2
Hefter, Katharina
2
Kaempfer, Ines
2
Knight, Graham
2
Kotulla, Thomas
2
McKelvey, Stephen
2
Piller, Frank T.
2
Plank, Kevin
2
Qian, Xiaolei
2
Smyth, Russell
2
Yu, Xiaomin
2
Zimmermann, Jörg
2
Argue, Evan
1
Breitenacher, Michael
1
Canniford, Robin
1
Casadesus-Masanell, Ramon
1
Corley, Kevin G.
1
Crooke, Michael
1
Deyle, Hanno-Götz
1
Diller, Hermann
1
Drane, Dan
1
Falk, Martin
1
Fenner, Frank
1
Fernandes, Bruno Henrique Rocha
1
Franklin, Peter
1
Garcia, Dominie
1
Gaßmann, Barbara
1
Gyssler, Michael
1
Han, Sung-soo
1
Harrison, Spencer H.
1
Hennigs, Nadine
1
Hoffbauer, Andreas
1
Hoffman, Greg
1
Honegger, Philip
1
Huber, Frank
1
Jackson, Stuart E.
1
Kempf, Matthias
1
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Eric Cuvillier <Firma>
1
Friedrich-Schiller-Universität Jena
1
Universität Hannover / Institut für Marketing & Management
1
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Journal of business ethics : JOBE
3
ESCP-EAP working paper
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
International journal of sport management and marketing : IJSMM
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Sport management review
2
Abhandlungen - Anthropogeographie
1
Abhandlungen Anthropogeographie
1
Academy of Management journal : AMJ
1
Arbeitsmaterialien zur Raumordnung und Raumplanung
1
BJIR : an international journal of employment relations
1
Business, value creation, and society
1
Case studies in Asian management
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate cultures and global brands
1
Corporate social responsibility
1
Die Herausforderer : 25 neue Weltkonzerne, mit denen wir rechnen müssen
1
Direct marketing
1
Discussion paper / Monash University, Department of Economics
1
Economic cooperation and integration in Northeast Asia : new trends and perspectives
1
Enterprise transformation : understanding and enabling fundamental change
1
Entrepreneurship, theory and practice : ET & P
1
Europäische Hochschulschriften / 5
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
History, practices and products
1
Intercultural management : a case-based approach to achieving complementarity and synergy
1
Journal of business strategy
1
Journal of economics & management strategy : JEMS
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
R & D management
1
Schriftenreihe Marketin Management
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
Struktur und Wachstum / Reihe Industrie
1
The Blackwell handbook of global management : a guide to managing complexity
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The debate over corporate social responsibility
1
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ECONIS (ZBW)
54
USB Cologne (EcoSocSci)
4
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31
The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 185-192
Persistent link: https://www.econbiz.de/10003913574
Saved in:
32
The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 193-198
Persistent link: https://www.econbiz.de/10003913575
Saved in:
33
Innovation and strategic renewal in mature markets : a study of the tennis racket industry
Kim, Hann Earl
;
Pennings, Joost M. E.
- In:
Organization science : a journal of the Institute for …
20
(
2009
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10003848208
Saved in:
34
Marketingstrategien von Sportartikelkonzernen im Fußball : Auswirkungen auf den Markenwert
Märzendorfer, Klaus
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004919957
Saved in:
35
Co-creating value through customers' experiences : the Nike case
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10003775218
Saved in:
36
Embedding CSR values : the global footwear industry's evolving governance structure
Lim, Suk-Jun
;
Phillips, Joe
- In:
Journal of business ethics : JOBE
81
(
2008
)
1
,
pp. 143-156
Persistent link: https://www.econbiz.de/10003749151
Saved in:
37
Impacts of corporate code of conduct on labor standards: a case study of Reebok's athletic footwear supplier factory in China
Yu, Xiaomin
- In:
Journal of business ethics : JOBE
81
(
2008
)
3
,
pp. 513-529
Persistent link: https://www.econbiz.de/10003757293
Saved in:
38
Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham
- In:
The debate over corporate social responsibility
,
(pp. 305-318)
.
2007
Persistent link: https://www.econbiz.de/10003582753
Saved in:
39
Li Ning : Olympia als Katapult
Hoffbauer, Andreas
- In:
Die Herausforderer : 25 neue Weltkonzerne, mit denen …
,
(pp. 178-185)
.
2007
Persistent link: https://www.econbiz.de/10003531353
Saved in:
40
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
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