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~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Search: subject_exact:"Reputation von Unternehmen"
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Beziehungsmarketing
Consumer behaviour
Corporate reputation
36
Firmenimage
36
Brand management
9
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9
Public relations
9
Öffentlichkeitsarbeit
9
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7
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7
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7
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7
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7
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7
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5
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608
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42
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32
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Görgen, Frank
2
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1
Cheng, T. C. E.
1
Eckhardt, Giana M.
1
Gröppel-Klein, Andrea
1
Gürhan-Canli, Zeynep
1
Holt, Douglas B.
1
Houston, Michael J.
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Lai, L. C. F.
1
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Cross-cultural and critical perspectives on brands
2
Europäische Hochschulschriften / 5
2
Corporate brand and corporate reputation
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Transforming e-business practices and applications : emerging technologies and concepts
1
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ECONIS (ZBW)
7
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1
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
Saved in:
2
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
3
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
4
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
5
Wettbewerbsstrategien im Einzelhandel : Chancen und Risiken von Preisführerschaft und Differenzierung
Gröppel-Klein, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000987344
Saved in:
6
Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000969058
Saved in:
7
Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000634717
Saved in:
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