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~subject:"Beziehungsmarketing"
~subject:"Customer loyalty"
~type_genre:"Interview"
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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Making
loyalty
work: interview with Eric Barry, CEO,
Loyalty
Partners Vostok, Malina Programme, Russia
Barray, Eric
;
Cuthbertson, Richard
- In:
The European retail digest : the authoritative guide to …
52
(
2006/07
),
pp. 27-31
Persistent link: https://www.econbiz.de/10003442884
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2
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
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