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~subject:"Beziehungsmarketing"
~subject:"Marketingtheorie"
~type_genre:"Glossary included"
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Beziehungsmarketing
Marketingtheorie
Marketingmanagement
100
Marketing management
98
Marketing
61
Theorie
32
Theory
32
USA
18
United States
18
Marketing theory
17
Market research
12
Marktforschung
12
Internationales Marketing
9
Consumer behaviour
8
International marketing
8
Internet
8
Konsumentenverhalten
8
Online-Marketing
7
Selling
7
Strategisches Management
7
Verkauf
7
Advertising
6
Werbung
6
Betriebswirtschaftslehre
4
Business economics
4
E-commerce
4
Electronic Commerce
4
Management
4
Physical distribution
4
Relationship marketing
4
Vertrieb
4
Welt
4
World
4
Internet marketing
3
Verbraucherverhalten
3
Advertising media
2
Competitive advantage
2
Computer industry
2
Computerindustrie
2
Deutschland
2
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Undetermined
1
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Book / Working Paper
21
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Glossary included
Article in journal
1,153
Aufsatz in Zeitschrift
1,153
Aufsatz im Buch
282
Book section
282
Hochschulschrift
155
Thesis
128
Graue Literatur
113
Non-commercial literature
113
Collection of articles of several authors
108
Lehrbuch
108
Sammelwerk
108
Textbook
93
Aufsatzsammlung
69
Working Paper
62
Arbeitspapier
61
Case study
46
Fallstudie
46
Konferenzschrift
45
Bibliografie enthalten
44
Bibliography included
44
Ratgeber
33
Handbook
32
Handbuch
32
Guidebook
31
Conference proceedings
29
Reprint
25
Glossar enthalten
21
Collection of articles written by one author
12
Sammlung
12
Conference paper
11
Konferenzbeitrag
11
Festschrift
10
Mehrbändiges Werk
6
Multi-volume publication
6
CD-ROM, DVD
5
Bibliografie
4
Elektronischer Datenträger
4
Accompanied by computer file
2
Elektronischer Datenträger als Beilage
2
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English
16
German
5
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McCarthy, Edmund Jerome
5
Perreault, William D.
5
Cannon, Joseph P.
3
Keller, Kevin Lane
3
Kotler, Philip
3
Winer, Russell S.
3
Dichtl, Erwin
2
Ferrell, Odies C.
2
Hörschgen, Hans
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Pride, William M.
2
Best, Roger J.
1
Dhar, Ravi
1
Dolan, Robert J.
1
Hollensen, Svend
1
Kleindl, Brad Alan
1
Olbrich, Rainer
1
Reedy, Joel
1
Schullo, Shauna
1
Schullo, Shauna J.
1
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Harvard Graduate School of Business Administration
1
Pearson Deutschland GmbH
1
Springer Gabler <Firma>
1
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Always learning
2
McGraw-Hill/Irwin series in marketing
2
Lehrbuch
1
The practice of management series
1
wi - Wirtschaft
1
wi wirtschaft
1
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ECONIS (ZBW)
21
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2021
-
17. edition
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--
Persistent link: https://www.econbiz.de/10012618419
Saved in:
3
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2017
-
15. edition
Persistent link: https://www.econbiz.de/10011414161
Saved in:
4
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
5
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010345121
Saved in:
6
Marketing management : a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
Saved in:
7
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
8
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
9
Marketing management
Winer, Russell S.
;
Dhar, Ravi
-
2011
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10008699597
Saved in:
10
Marketing
Nieschlag, Robert
;
Dichtl, Erwin
;
Hörschgen, Hans
-
2011
-
19., überarbeitete und ergänzte Auflage
Analytic Hierarchy Process und der Balanced Score Card sowie der Metaplan-Technik und dem Mind Mapping neuere, im
Marketing-Management
…
Persistent link: https://www.econbiz.de/10011832783
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