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~subject:"Beziehungsmarketing"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Produkttest"
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Beziehungsmarketing
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Product testing
61
Produkttest
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12
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of the Market Research Society : JMRS
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Research in a world without questions
Ewing, Tom
;
Pankauskas, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10010257052
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2
How cloudy a crystal ball : a psychometric assesssment of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 238-252
Persistent link: https://www.econbiz.de/10003946161
Saved in:
3
Comparative consumer product testing in Germany
Kleinschmidt, Christian
- In:
Business history review
84
(
2010
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10008667147
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4
Effects of incentives and the Big Five personality dimensions on internet panellists' ratings
Larson, Andrea J.
;
Sachau, Daniel A.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10003873086
Saved in:
5
Discrimination tests: evaluating context effects and respondent reliability using the switchback experimental design
Keith, Nancy K.
;
Pettijohn, Charles E.
;
Keith, Megan E.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10003876463
Saved in:
6
Market testing of a major cassava flour product in the Accra metropolitan area
Jumah, Adusei
;
Johnson, Paa-Nii T.
;
Quayson, Enoch T.
; …
- In:
International journal of consumer studies
32
(
2008
)
6
,
pp. 687-691
Persistent link: https://www.econbiz.de/10003781906
Saved in:
7
The psychology of product testing and its relationship to objective scientific measures
Callingham, Martin
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
3
,
pp. 247-266
Persistent link: https://www.econbiz.de/10001048805
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