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~subject:"Beziehungsmarketing"
~subject:"Messung"
~subject:"United States"
~type_genre:"Fallstudiensammlung"
~type_genre:"Reprint"
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Beziehungsmarketing
Messung
United States
Markenimage
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Brand image
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Corporate brand and corporate reputation
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Brand management ; Vol. 1
1
Brand management ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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2
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
3
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
Saved in:
4
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
5
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
6
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
7
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
8
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
9
Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im Lebensmitteleinzelhandel
Windbergs, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
Saved in:
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