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~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~subject:"Soziale Beziehungen"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Online-Handel
Soziale Beziehungen
United States
Interactive media
177
Interaktive Medien
177
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
54
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Journal of retailing and consumer services
7
Journal of advertising research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Technological forecasting & social change : an international journal
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
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2
Journal of service management
2
The journal of brand management : an international journal
2
The journal of consumer marketing
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Corporate reputation review : an international journal
1
Electronic commerce research and applications
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Electronic markets : the international journal on networked business
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European Sport management quarterly : ESMQ
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History of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research
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International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
International journal of networking and virtual organisations : IJNVO
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of economics & management
1
Journal of financial services marketing : JFSM
1
Journal of media business studies
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Economic Science Association : a companion journal to Experimental economics
1
Long range planning : LRP ; international journal of strategic management
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Nonprofit and voluntary sector quarterly
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Omega : the international journal of management science
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Revue française de gestion : hommes et techniques
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
5
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
6
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
7
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
8
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
9
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
10
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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