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~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~type_genre:"Working Paper"
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Beziehungsmarketing
Online-Handel
Interactive media
26
Interaktive Medien
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
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Interaktives Fernsehen (ITV) als Kommunikationsinstrument im Kundenmanagement
Baden, Michael
;
Bauer, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003849314
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2
Virtuelle Verkaufsberater in interaktiven Medien : eine experimentelle Untersuchung zur Wirkung von Avataren in interaktiven Medien
Bauer, Hans H.
(
contributor
);
Neumann, Marcus M.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002898019
Saved in:
3
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
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