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~subject:"Beziehungsmarketing"
~subject:"Pricing strategy"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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Beziehungsmarketing
Pricing strategy
Theorie
B-to-B-Marketing
477
Business-to-business marketing
477
Lieferantenmanagement
83
Supplier relationship management
83
Deutschland
66
Germany
66
Relationship marketing
52
Marketing management
50
Marketingmanagement
50
Theory
48
Brand management
45
Markenführung
45
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30
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30
Electronic Commerce
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22
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Kundenwert
15
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647
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647
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195
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170
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112
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80
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67
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Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Albers, Sönke
3
Plinke, Wulff
3
Weiber, Rolf
3
Baaken, Thomas
2
Büschken, Joachim
2
Engelhardt, Werner Hans
2
Farrés, Rafael
2
Homburg, Christian
2
Johansson, Magnus
2
Kaya, Murat
2
Kumar, V.
2
Leigh, Thomas W.
2
Meffert, Heribert
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Stiving, Mark
2
Strothmann, Karl-Heinz
2
Söllner, Albrecht
2
Voeth, Markus
2
Wilson, David T.
2
Özer, Özalp
2
Ahlers, Michael
1
Ahlert, Martin
1
Akrout, Houcine
1
Arnold, Ed
1
Aydin, Goker
1
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1
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1
Bayón, Tomás
1
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1
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1
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1
Bouncken, Ricarda B.
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Brock, Christian
1
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1
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1
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Innovation in pricing : contemporary theories and best practices
10
Entwicklungen des Investitionsgütermarketing
6
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Handbook of business-to-business marketing
3
Innovatives Industriegütermarketing
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Business relationship management and marketing
2
Creating and managing superior customer value
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
How to succeed in the digital age : strategies from 17 top managers
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
New insights on trust in business-to-business relationships : a multi-perspective approach
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
The Oxford handbook of pricing management
2
The Oxford handbook of strategic sales and sales management
2
The ROI of pricing : measuring the impact and making the business case
2
Advances in electronic marketing
1
Advances in services marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business models for strategic innovation : cross-functional perspectives
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Customer engagement : contemporary issues and challenges
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Dienstleistungen im Gesundheitssektor : Produktivität, Arbeit und Management
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Emerging markets and the future of the BRIC nations
1
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
1
Entrepreneurship in international marketing
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of relationship marketing
1
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ECONIS (ZBW)
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De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
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2
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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3
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
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4
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
Saved in:
5
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
6
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
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7
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
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8
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
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9
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 269-285)
.
2018
Persistent link: https://www.econbiz.de/10011713314
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10
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
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