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~subject:"Beziehungsmarketing"
~subject:"Produktqualität"
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Search: subject_exact:"Family brand"
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Beziehungsmarketing
Produktqualität
Brand architecture
503
Markenarchitektur
503
Brand management
372
Markenführung
372
Corporate reputation
214
Firmenimage
214
Markenimage
100
Brand image
99
Corporate culture
95
Unternehmenskultur
95
Brand
91
Markenartikel
90
Consumer behaviour
79
Konsumentenverhalten
79
Corporate Social Responsibility
61
Marketing management
60
Marketingmanagement
60
Corporate social responsibility
59
Öffentlichkeitsarbeit
52
Public relations
51
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Marketing
21
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
Markentransfer
18
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14
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8
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Article
30
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12
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Article in journal
29
Aufsatz in Zeitschrift
29
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3
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3
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3
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3
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English
42
Author
All
Hakenes, Hendrik
7
Peitz, Martin
7
Suppliet, Moritz
3
Balmer, John M. T.
2
Iglesias, Oriol
2
Mingione, Michela
2
Sinha, Dr. Ratna
2
Ab Hamid, Siti Ngayesah
1
Anisimova, Tatiana
1
Barrio-García, Salvador del
1
Batista-Foguet, Joan Manel
1
Bebek, Gaye
1
Berggren, Björn
1
Cabral, Luís M. B.
1
Chen, Weifeng
1
Dawar, Niraj
1
Eisingerich, Andreas B
1
Essamri, Azzouz
1
Foscht, Thomas
1
Giertz, Johann
1
Gupta, Suraksha
1
Hammerschmidt, Maik
1
Hollebeek, Linda
1
Hur, Won-Moo
1
Ind, Nicholas
1
Jung, Chang Mo
1
Jusoh, Wan Jamaliah Wan
1
Kashif, Muhammad
1
Khan, Imran
1
Kitchen, Philip J.
1
Laws, Susan Marie
1
Leoni, Luna
1
Liu, Yeyi
1
Lombart, Cindy
1
Louis, Didier
1
McKechnie, Sally
1
Miklós-thal, Jeanine
1
Miller, Elizabeth G.
1
Milne, George R.
1
Ozdemir, Sena
1
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
International journal of industrial organization
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CentER DP
1
Corporate social responsibility and environmental management
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
European economic review : EER
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business competition and growth : IJBCG
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of economics & management strategy : JEMS
1
Journal of fashion marketing and management
1
Journal of health economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
MPI Collective Goods Preprint
1
Marketing intelligence & planning
1
Preprints of the Max Planck Institute for Research on Collective Goods
1
Quantitative marketing and economics : QME
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
1
TILEC discussion paper
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
42
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31
Linking reputations through umbrella branding
Miklós-thal, Jeanine
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 335-374
Persistent link: https://www.econbiz.de/10009619787
Saved in:
32
Consumer satisfaction and loyalty : two main consequences of retailer personality
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 644-652
Persistent link: https://www.econbiz.de/10009655495
Saved in:
33
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
Saved in:
34
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
35
Brand personality and customer trust in community pharmacies
Perepelkin, Jason
;
Zhang, David Di
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10009355323
Saved in:
36
The close relationship strategy : corporate brand development in banking
Silver, Lars
;
Berggren, Björn
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
Saved in:
37
Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
Saved in:
38
Umbrella branding and external certification
Hakenes, Hendrik
;
Peitz, Martin
- In:
European economic review : EER
53
(
2009
)
2
,
pp. 186-196
Persistent link: https://www.econbiz.de/10003834328
Saved in:
39
Umbrella branding with imperfect observability and moral hazard
Cabral, Luís M. B.
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003836336
Saved in:
40
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
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