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~subject:"Beziehungsmarketing"
~subject:"Retail trade"
~type:"article"
~type_genre:"Fallstudie"
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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2
Demand management in downstream wholesale and retail distribution : a case study
Lau, Kwok Hung
- In:
Supply chain management : an international journal
17
(
2012
)
6
,
pp. 638-654
Persistent link: https://www.econbiz.de/10009666569
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3
Destination loyalty formation and travelers’ demographic characteristics : a multiple group analysis approach
Chi, Christina Geng-qing
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10009127644
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