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~subject:"Beziehungsmarketing"
~subject:"Strategie"
~subject:"Theory"
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Developing system approach for integrated customer relationship marketing in light of different prospective
Mehta, Arpita
;
Tajeddini, Javad
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 110-143
Persistent link: https://www.econbiz.de/10011636843
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2
The real mission of pricing : beyond numbers to management partner
Docters, Robert G.
- In:
Journal of business strategy
37
(
2016
)
3
,
pp. 12-21
Persistent link: https://www.econbiz.de/10011595019
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3
Strategy tools-in-use : a framework for understanding "technologies of rationality" in practice
Jarzabkowski, Paula
;
Kaplan, Sarah
- In:
Strategic management journal
36
(
2015
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10011297971
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4
Tools, building blocks, and rewards : traditional media organizations learn to engage with productive audiences
Wikström, Patrik
- In:
Journal of media business studies
11
(
2014
)
4
,
pp. 67-89
Persistent link: https://www.econbiz.de/10010459783
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5
Separate tools or tool kits : an exploratory study of engineers’ preferences
Vliegen, I. M. H.
;
Kleingeld, P. A. M.
;
Houtum, …
- In:
International journal of production economics
125
(
2010
)
1
,
pp. 173-184
Persistent link: https://www.econbiz.de/10003974530
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