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~subject:"Beziehungsmarketing"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
USA
B-to-B-Marketing
1,928
Business-to-business marketing
1,928
Lieferantenmanagement
1,086
Supplier relationship management
1,086
Relationship marketing
570
Marketing management
257
Marketingmanagement
257
E-commerce
220
Electronic Commerce
220
Salespeople
212
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212
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207
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207
B2B
158
Consumer behaviour
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156
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Social Web
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Social web
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135
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135
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129
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126
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126
Internet marketing
112
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112
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104
United States
101
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98
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98
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97
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97
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Aufsatz in Zeitschrift
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653
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57
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33
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Svensson, Göran
11
Naudé, Peter
8
Kowalkowski, Christian
7
Terho, Harri
7
Bush, Alan J.
6
Schwepker, Charles H. <Jr.>
6
Casidy, Riza
5
Itani, Omar S.
5
Keränen, Joona
5
Rodriguez, Michael
5
Andersen, Poul Houman
4
Barry, James M.
4
Burton, Jamie
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Rajdeep
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Jalkala, Anne
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Johnston, Wesley J.
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La Rocca, Antonella
4
Moncrief, William C.
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
Ulaga, Wolfgang
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Ulkuniemi, Pauliina
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Uslay, Can
4
Visentin, Marco
4
Zolkiewski, Judy
4
Agnihotri, Raj
3
Brennan, Ross
3
Chatterjee, Sheshadri
3
Dant, Rajiv P.
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Echchakoui, Saïd
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Eggert, Andreas
3
Grewal, Dhruv
3
Guo, Chiquan
3
Henneberg, Stephan
3
Huang, Ying
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Høgevold, Nils
3
Høgevold, Nils M.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
175
The journal of business & industrial marketing
91
Journal of business-to-business marketing
48
Journal of business research : JBR
34
Journal of marketing
11
The journal of personal selling & sales management : JPSSM
10
Journal of the Academy of Marketing Science
9
Journal of customer behaviour
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
European journal of marketing : EJM
5
Harvard business review : HBR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of services marketing
5
Cogent business & management
4
International journal of procurement management
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of marketing theory and practice : JMTP
3
Journal of purchasing and supply management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of strategic marketing
3
Marketing theory
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The service industries journal
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Total quality management & business excellence
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Asia Pacific journal of marketing and logistics
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Business horizons
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ECONIS (ZBW)
653
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91
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653
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91
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
92
Multi-homing in B2B services : a psychological perspective
Manchanda, Mohit
;
Deb, Madhurima
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2116-2140
Persistent link: https://www.econbiz.de/10013455384
Saved in:
93
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
94
Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes : insights from a B2B service context
Gao, Lily
;
Melero-Polo, Iguácel
;
Ruz-Mendoza, Miguel Á.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2260-2277
Persistent link: https://www.econbiz.de/10013455399
Saved in:
95
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
96
Business-to-business salespeople and political skill : relationship building, deviance, and performance
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business research : JBR
139
(
2022
),
pp. 32-43
Persistent link: https://www.econbiz.de/10013194145
Saved in:
97
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
98
Employees' perceptions of chatbots in B2B marketing : affordances vs. disaffordances
Lin, Xiaolin
;
Shao, Bin
;
Wang, Xuequn
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 45-56
Persistent link: https://www.econbiz.de/10013197760
Saved in:
99
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
100
Business models competition based on knowledge assets
Pereira, Leandro
;
Jerónimo, Carlos H.
;
Dias, Álvaro
; …
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10013198077
Saved in:
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