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~subject:"Beziehungsmarketing"
~subject:"Verpackung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
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Beziehungsmarketing
Verpackung
Product design
693
Produktgestaltung
693
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98
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98
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91
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82
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4
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Multisensory packaging : designing new product experiences
6
Human factors and ergonomics in consumer product design : methods and techniques
3
Human factors and ergonomics in consumer product design : uses and applications
2
Managing consumer services : factory or theater?
2
Marketing im gesellschaftlichen Dialog
2
Profiting from diversity : the business advantages and the obstacles to achieving diversity
2
Software for people : fundamentals, trends and best practices
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Contemporary research in e-marketing ; 2
1
Contemporary trends in innovative marketing strategies
1
Customer-oriented global supply chains : concepts for effective management
1
Design Management konkret
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Electronic Services
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Operations research proceedings 2006 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), jointly organized with the Austrian Society of Operations Research (ÖGOR) and the Swiss Society of Operations Research (SVOR), Karlsruhe, September 6 - 8 2006 ; with 79 tables
1
Product experience
1
Recht - Personal - Ökologie - Unternehmung : Festschrift für Prof. Dr. Manfred Kohler zum 65. Geburtstag
1
Sensory marketing : research on the sensuality of products
1
Strategies for environmentally responsible supply chain and production management
1
Studies on interdisciplinary economics and business ; Volume 1
1
The Routledge companion to consumer behavior
1
The silver market phenomenon : business opportunities in an era of demographic change
1
Top pay and performance : international and strategic approach
1
Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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Examining sustainable packaging designs in the automotive industry : a case study of a luxury car manufacturer
Jones, Augustus
;
Cai, Yingdan
;
Kamasak, Rifat
- In:
Strategies for environmentally responsible supply chain …
,
(pp. 206-227)
.
2024
Persistent link: https://www.econbiz.de/10014532507
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2
Wine labels : the impact on customer perception and intention to buy wine
Silva, Margarida
;
Buchko, Nataliia
;
Parashchenko, Natalia
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 126-140)
.
2024
Persistent link: https://www.econbiz.de/10014519852
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3
Creating customization experiences : the evolution of product configurators
Blazek, Paul
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 179-209)
.
2023
Persistent link: https://www.econbiz.de/10014322023
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4
Innovating in design and packaging : implications for the environment
Ieva, Marco
;
D'Attoma, Ida
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 127-133)
.
2022
Persistent link: https://www.econbiz.de/10013281292
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5
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
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6
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
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7
Tactile/haptic aspects of multisensory packaging design
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 127-159)
.
2019
Persistent link: https://www.econbiz.de/10011958988
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8
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
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9
Influencing healthy food choice through multisensory packaging design
Fenko, Anna
- In:
Multisensory packaging : designing new product experiences
,
(pp. 225-255)
.
2019
Persistent link: https://www.econbiz.de/10011959003
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10
Multisensory packaging design across cultures
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Multisensory packaging : designing new product experiences
,
(pp. 287-315)
.
2019
Persistent link: https://www.econbiz.de/10011959012
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