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~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Bibliometrics
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A Research Agenda for Service Marketing
1
Contemporary trends in innovative marketing strategies
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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ECONIS (ZBW)
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Then, now, and hereafter of customer engagement : insights from bibliometric and thematic
literature
review
Syama, K. S.
;
George, Sneha Rose
;
Edward, Manoj
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 178-203)
.
2024
Persistent link: https://www.econbiz.de/10014519876
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2
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
3
Interorganizational enablers of mass customization : a
literature
review
Sandrin, Enrico
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 85-100)
.
2023
Persistent link: https://www.econbiz.de/10014321992
Saved in:
4
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
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