Sundjaja, Arta Moro; Utomo, Prio; Matthew, Darrell; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in … channel integration. The Means-End Chain Theory believes can help to enlighten this integration by understanding the attribute … study enriches the customer behavior studies, especially in the importance of channel integration with Mean-End Chain Theory …