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~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Messebeteiligung
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Trade fair participation
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
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