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~subject:"Beziehungsmarketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Beziehungsmarketing
International marketing
324
Internationales Marketing
324
Online-Marketing
288
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257
Werbung
231
Advertising
201
Deutschland
173
Germany
167
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144
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Consumer behaviour
113
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Collection of articles of several authors
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1,387
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1
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1
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Information Resources Management Association
4
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AMA Summer Academic Conference <2018, Boston, Mass.>
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ICORIA <17., 2018, Valencia>
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
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4
Premier reference source
4
Advances in advertising research
1
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1
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Erfurter Hefte zum angewandten Marketing
1
European Advertising Academy
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
Key issues in marketing management
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Prax oec / Handbücher
1
Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Reihe: Marketing-Praxis : Schriften des Instituts für Kreatives Marketing
1
Research
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Schriftenreihe innovatives Dienstleistungsmanagement
1
Springer Gabler Research
1
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ECONIS (ZBW)
55
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31
Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011569813
Saved in:
32
Brand Evolution : moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn
Theobald, Elke
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009269608
Saved in:
33
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
Crockford, Gesa
(
contributor
);
Möhlenbruch, Dirk
(
honouree
)
-
2013
Persistent link: https://www.econbiz.de/10009771927
Saved in:
34
Das E-CRM-Praxisbuch : was Sie über Customer-relationship-Management im Internet wissen müssen
Zingale, Alfredo
;
Arndt, Matthias
-
2002
Persistent link: https://www.econbiz.de/10001639679
Saved in:
35
Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
36
Deep knowledge of B2B relationships within and across borders
Woodside, Arch G.
(
ed.
);
Baxter, Roger
(
ed.
)
-
2013
-
First edition
Persistent link: https://www.econbiz.de/10013550509
Saved in:
37
Report Online-Handel : Produkte verkaufen, Kunden binden, Preise gestalten
Klietmann, Markus
(
contributor
);
Ansorge, Peter
(
contributor
)
-
2001
-
Stand: April 2001
Persistent link: https://www.econbiz.de/10001565436
Saved in:
38
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003367717
Saved in:
39
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
Belz, Christian
(
ed.
);
Künzler, Hans-Peter
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008746824
Saved in:
40
Erfolgsfaktoren des Dienstleistungsexports
Selasinsky, Maren von
;
Selasinsky, Maren von
-
2011
Persistent link: https://www.econbiz.de/10009244470
Saved in:
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