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~subject:"Bibliometrics"
~subject:"Konsumentenverhalten"
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Search: "Stremersch, Stefan"
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Stremersch, Stefan
21
Camacho, Nuno
7
Winer, Russell S.
4
Kayande, Ujwal
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Lehmann, Donald R.
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Roberts, John H.
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Guitart, Ivan A.
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Jong, Martijn G. de
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ECONIS (ZBW)
21
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Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
Faculty research incentives and business school health : a new perspective for marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
-
2020
Persistent link: https://www.econbiz.de/10012316150
Saved in:
3
Faculty research incentives and business school health : a new perspective from and for marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
-
2020
Persistent link: https://www.econbiz.de/10012416306
Saved in:
4
Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
5
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
6
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
7
Faculty research incentives and business school health : a new perspective from and for marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012608642
Saved in:
8
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
-
2014
Persistent link: https://www.econbiz.de/10010351528
Saved in:
9
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
10
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
(
contributor
);
Stremersch, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665165
Saved in:
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