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~subject:"Big Data"
~subject:"Markenartikel"
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Knowledge management, arts, and humanities : interdisciplinary approaches and the benefits of collaboration
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
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The evolution of brands : from signals of quality to storehouses of trust
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Beyond lessons learned : opportunities and challenges for interplay between knowledge management, arts and
humanities
in the digital age
Carlucci, Daniela
;
Schiuma, Giovanni
;
Santarsiero, Francesco
- In:
Knowledge management, arts, and humanities : …
,
(pp. 241-252)
.
2019
Persistent link: https://www.econbiz.de/10011999933
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Markenbildung zwischen Performant und Inszenierung : eine kulturwissenschaftliche Annäherung
Höhne, Steffen
-
2011
Persistent link: https://www.econbiz.de/10009409073
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
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