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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Changing the influence of portion size on consumer behavior via imagined consumption
Petit, Olivia
;
Spence, Charles
;
Woods, Andy T.
;
Cheok, …
- In:
Journal of business research : JBR
75
(
2017
),
pp. 240-248
Persistent link: https://www.econbiz.de/10011699873
Saved in:
3
Pleasure and the control of food intake : an embodied cognition approach to consumer self-regulation
Petit, Olivia
;
Basso, Frédéric
;
Merunka, Dwight
; …
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 608-619
Persistent link: https://www.econbiz.de/10011534718
Saved in:
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