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~subject:"Book publishing"
~subject:"Print advertising"
~subject:"Technological change"
~type_genre:"Aufsatz im Buch"
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Bauer, Hans H.
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Bridging the gap between advertising academia and practice
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
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Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
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