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~subject:"Open Innovation"
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Book trade
Open Innovation
Cross-cultural marketing
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Interkulturelles Marketing
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Cultural identity
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Kulturelle Identität
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2007-2011
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Ayub, Nailah
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Denktas-Sakar, Gul
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Karatas-Cetin, Cimen
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Kassim, Norizan M.
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Kurtuldu, Hüseyin Sabri
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Leminen, Seppo
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Rusko, Rauno
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Saatçıoğlu, Ömür Yaşar
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Factors affecting electronic service brand equity
Yıldız, Salih
;
Kurtuldu, Hüseyin Sabri
- In:
Transcultural marketing for incremental and radical …
,
(pp. 434-492)
.
2014
Persistent link: https://www.econbiz.de/10010211687
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2
Crowdsourcing for transcultural marketing and innovation
Rusko, Rauno
- In:
Transcultural marketing for incremental and radical …
,
(pp. 382-394)
.
2014
Persistent link: https://www.econbiz.de/10010211691
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3
Modernization without westernization : the Kingdom of Saudi Arabia
Ayub, Nailah
;
Kassim, Norizan M.
;
Zain, Mohamed
- In:
Transcultural marketing for incremental and radical …
,
(pp. 296-315)
.
2014
Persistent link: https://www.econbiz.de/10010211695
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4
Incremental and radical service innovation in living labs
Leminen, Seppo
;
Westerlund, Mika
- In:
Transcultural marketing for incremental and radical …
,
(pp. 281-295)
.
2014
Persistent link: https://www.econbiz.de/10010211696
Saved in:
5
Discovering the nexus between market orientation and open innovation : a grounded theory approach
Denktas-Sakar, Gul
;
Karatas-Cetin, Cimen
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 1-42)
.
2014
Persistent link: https://www.econbiz.de/10010211709
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