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~subject:"Brand"
~subject:"Deutschland"
~type_genre:"Aufsatz im Buch"
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Brand
Deutschland
Luxury goods
390
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Brand management
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Developing successful global strategies for marketing luxury brands
5
Luxury marketing : a challenge for theory and practice
5
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
4
Building consumer-brand relationship in luxury brand management
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
11 Fallstudien von Handelsunternehmen
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary case studies on fashion production, marketing and operations
1
Country of origin effect : looking back and moving forward
1
Das deutsche Gesundheitswesen : Wirtschaftsfaktor und Motor der Volkswirtschaft ; 9. Symposium des Teltower Kreises am 5. November 2005 in Magdeburg
1
Detox fashion : case studies
1
Die Vielfalt der Dienstleistungsökonomik : Festschrift für Dieter Witt zum 60. Geburtstag
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Fashion branding and communication : core strategies of European luxury brands
1
Global luxury : organizational change and emerging markets since the 1970s
1
Handbook of brand relationships
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International marketing in the fast changing world
1
Kellogg on marketing
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Management and information technology in the digital era : challenges and perspectives
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Origin and branding in international market entry processes
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Sustainable Luxury : An International Perspective
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Oxford handbook of luxury business
1
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
1
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ECONIS (ZBW)
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1
"Private sufficiency, public luxury" : an exploration of consumer clothing circularity
Wilson, Lynn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 312-326)
.
2023
Persistent link: https://www.econbiz.de/10014330907
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2
Logomania in counterfeit luxury brands consumption : the social adjustive function in shifting consumer perceptions and behaviours
Poon, Stephen T. F.
- In:
Origin and branding in international market entry processes
,
(pp. 51-68)
.
2023
Persistent link: https://www.econbiz.de/10014436762
Saved in:
3
Luxury branding
Berghaus, Benjamin
- In:
The Oxford handbook of luxury business
,
(pp. 219-247)
.
2022
Persistent link: https://www.econbiz.de/10013273935
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4
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
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5
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
6
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
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7
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
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8
New luxury vs. old luxury : what is the definition of luxury brand?
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 45-64)
.
2021
Persistent link: https://www.econbiz.de/10012517936
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9
Enhancing consumer-brand relationships through luxury brand experiences
Arıkan, Esra
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 86-107)
.
2021
Persistent link: https://www.econbiz.de/10012517942
Saved in:
10
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
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