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~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Reprint"
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Search: subject:"Brand Management"
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Brand
Konsumentenverhalten
Werbung
Brand management
104
Markenführung
104
Consumer behaviour
53
Markenartikel
35
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
14
USA
10
United States
10
Brand extension
9
Corporate reputation
9
Firmenimage
9
Markentransfer
9
Beziehungsmarketing
7
Relationship marketing
7
Corporate culture
6
International marketing
6
Internationales Marketing
6
Unternehmenskultur
6
Großbritannien
5
Marketing
5
United Kingdom
5
Welt
5
World
5
Community
3
Economic culture
3
Gemeinschaft
3
Lieferantenmanagement
3
Measurement
3
Messung
3
Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
Transnational corporation
3
Value analysis
3
Wertanalyse
3
Wirtschaftskultur
3
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Type of publication
All
Article
65
Book / Working Paper
2
Type of publication (narrower categories)
All
Reprint
Article in journal
6,661
Aufsatz in Zeitschrift
6,661
Aufsatz im Buch
662
Book section
662
Hochschulschrift
249
Thesis
198
Graue Literatur
184
Non-commercial literature
184
Arbeitspapier
126
Working Paper
126
Collection of articles of several authors
122
Sammelwerk
122
Aufsatzsammlung
91
Conference paper
79
Konferenzbeitrag
79
Case study
57
Fallstudie
57
Konferenzschrift
41
Bibliografie enthalten
25
Bibliography included
25
Conference proceedings
20
Handbook
17
Handbuch
17
Ratgeber
16
Guidebook
15
Lehrbuch
13
Textbook
11
Festschrift
6
Systematic review
6
Übersichtsarbeit
6
Bibliografie
5
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Firmeninformation
4
Mehrbändiges Werk
4
Multi-volume publication
4
Sammlung
4
Bildband
3
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Language
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English
66
German
1
Author
All
Keller, Kevin Lane
6
Ehrenberg, Andrew S. C.
4
McCarthy, Michael S.
3
Park, C. Whan
3
Schmitt, Bernd
3
Aaker, David A.
2
De Chernatony, Leslie
2
Farr, Andy
2
Fournier, Susan
2
Milberg, Sandra J.
2
Aaker, Jennifer
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Bergler, Georg
1
Bhat, Sobodh
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brown, Tom
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Cotte, June
1
Czellar, Sandor
1
Dall'Olmo Riley, Francesca
1
Devlin, James F.
1
Duncan, Tom
1
Dyson, Paul
1
Einwiller, Sabine
1
Elliott, Richard
1
Erdem, Tülin
1
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Published in...
All
Brand management ; Vol. 2
12
Brand management ; Vol. 3
10
The evolution of brands : from signals of quality to storehouses of trust
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Measuring and managing brands
7
International marketing ; Vol. 2
5
Marketing-mix strategies - product strategy and promotion strategy
2
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
GEM-Reprint
1
Global-local consumption
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
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Source
All
ECONIS (ZBW)
67
Showing
1
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10
of
67
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date (oldest first)
1
The tyranny of the brands
Klein, Naomi
-
2010
Persistent link: https://www.econbiz.de/10003916232
Saved in:
2
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
3
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
4
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
5
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
6
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
9
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
10
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
Saved in:
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