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~subject:"Satisfaction"
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Search: subject:"Kundenbindung"
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Brand
Satisfaction
Kundenbindung
1,785
Customer retention
870
Beziehungsmarketing
760
Relationship marketing
755
Consumer behaviour
434
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434
Kundenzufriedenheit
351
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336
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284
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258
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184
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172
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144
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143
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141
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141
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138
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135
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135
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125
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100
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83
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83
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79
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78
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customer loyalty
75
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72
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71
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69
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67
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66
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2
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2
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2
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2
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2
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2
Meier, Beat
2
Meister, Sandra
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chu, Rongwei
1
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1
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1
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4
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4
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3
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2
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2
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2
International journal of economic research
2
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2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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2
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2
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1
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1
Benchmarking : an international journal
1
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1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Diskussionsbeiträge zu Marketing und Vertrieb : Schriftenreihe der FHDW Hannover
1
European journal of marketing
1
Fontys Venlo - publication of applied sciences
1
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1
HRM and marketing orientation in the new era
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1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business
1
International journal of business and economics
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
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1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of international economic review
1
Journal of marketing channels : distribution systems, strategy, and management
1
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ECONIS (ZBW)
81
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1
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81
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
5
Effect of innovation practices of banks on customer loyalty : an SEM-ANN approach
Tiwari, Pankaj
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 4536-4568
Persistent link: https://www.econbiz.de/10014502549
Saved in:
6
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
7
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
8
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.
;
Hofmann, Verena
;
Hebborn, Heike
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
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