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~subject:"Brand"
~subject:"Success factor"
~subject:"Werbung"
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Search: subject:"Markenpolitik"
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Brand
Success factor
Werbung
Markenführung
16,799
Brand management
16,796
Konsumentenverhalten
7,239
Consumer behaviour
7,237
Markenimage
6,974
Brand image
6,834
Markenartikel
5,188
Relationship marketing
2,507
Beziehungsmarketing
2,506
Markenpolitik
2,457
Social Web
1,741
Social web
1,741
Online-Marketing
1,553
Internet marketing
1,530
Marketingmanagement
1,373
Marketing management
1,357
Deutschland
1,174
Werbewirkung
1,118
Germany
1,111
Advertising effects
1,107
Marketing
907
Luxury goods
853
Luxusgüter
853
Advertising
702
Einzelhandel
685
Retail trade
669
Theorie
661
Theory
660
Corporate reputation
650
Firmenimage
650
Brand loyalty
632
Internationales Marketing
626
Customer satisfaction
616
Kundenzufriedenheit
616
International marketing
600
USA
594
Handelsmarke
593
United States
577
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Undetermined
2,725
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888
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Article
4,376
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1,550
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6
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3,867
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3,867
Aufsatz im Buch
472
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472
Hochschulschrift
179
Thesis
142
Graue Literatur
133
Non-commercial literature
133
Collection of articles of several authors
111
Sammelwerk
111
Arbeitspapier
93
Working Paper
93
Aufsatzsammlung
73
Case study
64
Fallstudie
64
Conference paper
54
Konferenzbeitrag
54
Reprint
36
Konferenzschrift
32
Bibliografie enthalten
24
Bibliography included
24
Conference proceedings
18
Ratgeber
17
Guidebook
15
Lehrbuch
14
Handbook
13
Handbuch
13
Textbook
12
Systematic review
6
Übersichtsarbeit
6
Bibliografie
5
Company information
4
Fallstudiensammlung
4
Festschrift
4
Firmeninformation
4
Mehrbändiges Werk
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4
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3
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English
5,317
German
605
French
8
Italian
4
Polish
4
Russian
4
Undetermined
3
Swedish
2
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Author
All
Baumgarth, Carsten
29
Burmann, Christoph
22
De Chernatony, Leslie
21
Phau, Ian
21
Fournier, Susan
20
Keller, Kevin Lane
20
Esch, Franz-Rudolf
19
Melewar, T. C.
19
Sarkar, Abhigyan
18
Fetscherin, Marc
16
Huber, Frank
16
Dawes, John
15
Sattler, Henrik
15
Schmidt, Holger J.
15
Diamantopoulos, Adamantios
14
Guzman, Francisco
14
Japutra, Arnold
14
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Sharp, Byron
14
Bang, Nguyen
13
Bruhn, Manfred
13
Steenkamp, Jan-Benedict E. M.
13
Völckner, Franziska
13
Ko, Eunju
12
Trinh, Giang
12
Christodoulides, George
11
Foroudi, Pantea
11
Rahman, Zillur
11
Bauer, Hans H.
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Han, Heesup
10
Kapferer, Jean-Noël
10
Merrilees, Bill
10
Seo, Yuri
10
Septianto, Felix
10
Sreejesh, S.
10
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Institution
All
Springer Fachmedien Wiesbaden
20
Gesellschaft zur Erforschung des Markenwesens
9
NetLibrary, Inc
7
Information Resources Management Association
4
American Marketing Association
3
Haufe-Lexware GmbH & Co. KG
3
Verlag Dr. Kovač
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Books on Demand GmbH <Norderstedt>
2
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Published in...
All
Journal of business research : JBR
256
The journal of brand management : an international journal
240
The journal of product & brand management
201
Journal of retailing and consumer services
144
European journal of marketing : EJM
59
SpringerLink / Bücher
56
Psychology & marketing
53
Journal of marketing communications
49
Asia Pacific journal of marketing and logistics
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
International journal of advertising : the review of marketing communications
41
Marketing intelligence & planning
40
Marketing letters : a journal of research in marketing
36
International journal of hospitality management
33
Journal of promotion management : innovations in planning and applied research
32
Journal of strategic marketing
32
European journal of marketing
31
The journal of consumer marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing
30
Journal of promotion management : JPM
30
Journal of the Academy of Marketing Science
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Brands and branding
27
Business horizons
27
The IUP journal of brand management : IJBRM
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of consumer studies
26
Journal of fashion marketing and management
26
Journal of global marketing
26
Journal of international consumer marketing
26
Journal of marketing management : MM
26
Journal of advertising research
25
International marketing review
24
Cogent business & management
22
International journal of internet marketing and advertising : IJIMA
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of retailing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
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Source
All
ECONIS (ZBW)
5,908
USB Cologne (EcoSocSci)
23
BASE
1
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5921
The star-spangled hustle
Blaustein, Arthur I.
;
Faux, Geoffrey
-
1972
Persistent link: https://www.econbiz.de/10000013322
Saved in:
5922
Trademarks and brand management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
5923
Brands, trademarks and good will : The story of the Quaker Oats Company
Marquette, Arthur F.
-
1967
Persistent link: https://www.econbiz.de/10000558679
Saved in:
5924
Brand policy determination
Cook, Victor J.
;
Schutte, Thomas F.
-
1967
Persistent link: https://www.econbiz.de/10000577841
Saved in:
5925
Brand of the Tartan : the 3M story
Huck, Virginia
-
1955
Persistent link: https://www.econbiz.de/10000582586
Saved in:
5926
President Brand and his times
Barlow, Trafford B.
-
1972
Persistent link: https://www.econbiz.de/10001879308
Saved in:
5927
The economic theory of socialism : Discussion: Hans Brandes [and] Agatino Guinta
Mann, Maurice
-
1954
Persistent link: https://www.econbiz.de/10001932746
Saved in:
5928
Developing new brands
King, Stephen
-
1973
Persistent link: https://www.econbiz.de/10002213696
Saved in:
5929
The letters and journal of Brand Whitlock
Whitlock, Brand
-
1936
Persistent link: https://www.econbiz.de/10002276973
Saved in:
5930
How to do business in branded goods : the construction and use of the marketing plan
Morgan, Eric A. G.
-
1972
Persistent link: https://www.econbiz.de/10002513508
Saved in:
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