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~subject:"Brand architecture"
~subject:"International marketing"
~subject:"Strategic management"
~type_genre:"Reprint"
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Search: subject_exact:"Corporate reputation"
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Brand architecture
International marketing
Strategic management
Corporate reputation
24
Firmenimage
24
Brand management
9
Markenführung
9
Public relations
6
Öffentlichkeitsarbeit
6
Corporate culture
5
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Einwiller, Sabine
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Holt, Douglas B.
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Houston, Michael J.
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Ingenhoff, Diana
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Cross-cultural and critical perspectives on brands
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Corporate brand and corporate reputation
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Social constructionist research methodologies
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ECONIS (ZBW)
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1
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
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2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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3
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
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4
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
5
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
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