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~subject:"Brand architecture"
~subject:"Marketing management"
~subject:"Werbewirkung"
~type:"book"
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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
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Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
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2
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
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