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~subject:"Brand architecture"
~subject:"Strategic management"
~subject:"USA"
~type_genre:"Reprint"
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Search: subject_exact:"Corporate reputation"
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Brand architecture
Strategic management
USA
Corporate reputation
24
Firmenimage
24
Brand management
9
Markenführung
9
Public relations
6
Öffentlichkeitsarbeit
6
Corporate culture
5
Unternehmenskultur
5
Multinationales Unternehmen
4
Transnational corporation
4
Consumer behaviour
3
Konsumentenverhalten
3
United States
3
Welt
3
World
3
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International marketing
2
Internationales Marketing
2
Markenimage
2
Personalbeschaffung
2
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2
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Business history
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1
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Barry, David
2
Elmes, Michael
2
Boje, David M.
1
Dibb, Sally
1
Einwiller, Sabine
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Fishman, Charles
1
Fisk, Raymond P.
1
Ingenhoff, Diana
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Simões, Cláudia
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Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Corporate social responsibility
1
Discovering leadership
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Social constructionist research methodologies
1
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ECONIS (ZBW)
6
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1
Managing corporate identity : an internal perspective
Simões, Cláudia
;
Dibb, Sally
;
Fisk, Raymond P.
-
2010
Persistent link: https://www.econbiz.de/10003922772
Saved in:
2
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
3
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
4
The Wal-Mart effect and a decent society : who knew shopping was so important?
Fishman, Charles
-
2009
Persistent link: https://www.econbiz.de/10003919726
Saved in:
5
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
6
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
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