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~subject:"Brand architecture"
~subject:"Strategic management"
~type_genre:"Guidebook"
~type_genre:"Reprint"
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Search: subject_exact:"Corporate reputation"
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Brand architecture
Strategic management
Corporate reputation
45
Firmenimage
45
Brand management
13
Corporate culture
13
Markenführung
13
Public relations
13
Unternehmenskultur
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Corporate brand and corporate reputation
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Social constructionist research methodologies
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ECONIS (ZBW)
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Die Marke lebt! : das All-Brand-Concept ; die Marke als Kern nachhaltiger Organisationsführung
Halek, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003789206
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2
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
3
Employer Branding : Human Resources Management für die Unternehmensführung
Schuhmacher, Florian
;
Geschwill, Roland
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744382
Saved in:
4
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
5
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
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