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~subject:"Brand architecture"
~subject:"Strategic management"
~type_genre:"Handbook"
~type_genre:"Reprint"
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Brand architecture
Strategic management
Corporate reputation
30
Firmenimage
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9
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Corporate brand and corporate reputation
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Social constructionist research methodologies
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ECONIS (ZBW)
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Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
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2
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
3
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
4
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732357
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